HelloFresh Has an Advertising Deal with StreamElements to Engage the Gaming Community
HelloFresh, the popular meal kit delivery service, recently partnered with StreamElements, a streaming services provider, to launch a performance marketing campaign targeting smaller and mid-sized streamers. This campaign marks HelloFresh’s first foray into the world of livestreaming and gaming, and it is a strategic move to reach a different demographic that is often overlooked by traditional marketers. HelloFresh’s unique approach to reaching the gaming community demonstrates the potential for brands to tap into the vast potential of the gaming market.
Reaching the Gaming Community
The gaming community is a large and diverse group of people who are passionate about video games and streaming. From casual gamers to professional streamers, the gaming community is filled with people from all walks of life. As such, it is an attractive market for brands looking to reach a large, engaged audience.
HelloFresh’s new campaign is designed to do just that. By partnering with StreamElements, HelloFresh is able to reach smaller and mid-sized streamers who may have been overlooked by traditional marketers. This gives the company access to an audience that may not have been exposed to the brand before, and it allows HelloFresh to build relationships with streamers who have a strong influence on their respective communities.
Benefits of the Partnership
The partnership between HelloFresh and StreamElements offers a number of benefits for both companies. For HelloFresh, the campaign provides an opportunity to reach a new demographic and potentially convert a large number of viewers into customers. Additionally, the campaign helps to build brand awareness and loyalty by exposing viewers to HelloFresh’s products and services.
For StreamElements, the partnership is a chance to showcase the platform’s reach to brands outside of gaming. By working with a major brand like HelloFresh, StreamElements can demonstrate the potential for brands to tap into the gaming market and the potential for the platform to generate revenue for both partners.
HelloFresh’s partnership with StreamElements is an innovative way to reach the gaming community. By targeting smaller and mid-sized streamers, HelloFresh can access a new audience who may not have been exposed to the brand before. Additionally, the partnership offers mutual benefits to both companies, as HelloFresh can gain more customers and StreamElements can showcase its platform’s capabilities to brands outside of gaming. Ultimately, this partnership demonstrates the potential for brands to tap into the gaming market and reach large, engaged audiences.