Epic Continues Its Fight for Fortnite on Mobile Stores
Epic Games has passed a long and rocky road trying to bring back Fortnite to the App Store and Google Play Store. With the victory in the case of the App Store, there came new challenges from Google Play. Since the trial with Google is still within a year, there is time for Epic Games to create a winning strategy.
The developers of Android apps are fighting with Google for a decrease in the fee. Google wants to receive 30 percent of sales which does not satisfy Epic Games or any other developers that work with the platform. Since on Friday the judge allowed to lessen the fee that Apple receives from Epic Games sales on the App Store, the developers hope for a new trial.
Two moguls, Apple and Google, continue to charge fees from customers to sell games and apps that do not belong to them. However, since there are no other official stores for the Android and iOS platforms, the developers have to deal with monopolists and agree on their conditions. This month, Apple, pursued by the Japan Fair Trade Commission, allowed several developers to act independently and contact their subscribers via their own websites. However, Epic Games are still fighting to place their games on the most popular stores, including App Store and Google Store. Stores’ critics believe that two companies gain billions of dollars for simply being monopolists on the market.
Google trial is still ahead, and Epic Games can prepare for it. This Friday, Yvonne Gonzalez Rogers, the US District Judge, demanded from Apple to allow their clients to choose whether they want to pay through Apple or via the Epic Games website. This decision forced the company’s stocks to fall down and lose 3.3 percent that day. Alphabet shares lost 1.9 percent. However, the judge did not acknowledge Apple as a monopolist. Epic Games is not in a rush to come back to the App Store.